NOW CUISINE PARTNERS WITH FREEBIRDS TO BUILD ROBOTIC BURRITO BOWL TAKEOUT STATIONS ACROSS DALLAS
DALLAS, TX & AUSTIN, TX (September 15, 2021) – Now Cuisine™ and Freebirds World Burrito, known as Texas’ No. 1 Burrito™, have entered into a strategic partnership including a pilot program to bring Freebirds’ beloved and craveable bowls to new locations throughout the Dallas area using Now Cuisine’s robotic Takeout Stations™.
Now Cuisine’s Takeout Stations are compact, fully-automated, AI-enabled kiosks that can be placed nearly anywhere to serve freshly made-to-order hot meals in minutes, 24/7. Freebirds has issued a purchase order to Now Cuisine which will allow its food to be served in multiple Takeout Stations in Texas as part of the pilot.
According to Now Cuisine Founder and Chief Executive Officer, Adam Lloyd Cohen, “Forward thinking leaders and companies like Alex and Freebirds are experimenting with technology to bring their great food much closer to the people they serve, making it more convenient to eat a delicious hot meal wherever one happens to be, any time of day or night.”
Restaurant-branded Takeout Stations will likely initially be placed in multifamily and office buildings, with plans to later expand to college campuses, airports, hotels, and other locations.
Alex Eagle, Chief Executive Officer for Freebirds World Burrito added, “We’re continuing to invest in new technologies that give people the option to have Freebirds’ craveable bowls whenever and wherever they want them. It’s just cool that a Texas-based AI and robotics company can help a Texas-based burrito company expand in ways we could only imagine just a few years ago.”
As part of the partnership, Eagle is joining Now Cuisine’s advisory board, where he will provide strategic guidance on marketing Now Cuisine and expanding operations throughout Texas.
Now Cuisine is bringing to market a new category of foodservice that addresses the fundamental mismatch between the distribution of people (who are nearly everywhere) and that of restaurants (which tend to be clustered, for example, in retail locations). The result is that enjoying a good meal—if it’s available at all—too often requires people take the time to travel to a restaurant or pay extra for someone to make the trip for them. Through its vision of Decentralized Dining™, Now Cuisine seeks to democratize access to delicious, healthful, affordable food, making it ubiquitous and always nearby: wherever people live, work, and play. Through a connected network of Takeout Stations, Now Cuisine is working to improve nutrition, shrink food deserts, save precious time, and reduce waste, traffic, and emissions.
As Texas’ No. 1 Burrito™ and consumer choice for “Most Craveable Brand”, Freebirds uses certified Master Grillers to ensure its single-cut meats are marinated and grilled to perfection. With the most flavorful marinades and sauces in Texas, Freebirds is consistently craveable. “It’s Your World” at Freebirds where burritos and bowls are customizable and personalized with signature ingredients, including premium meats, guacamole, legendary Queso Blanco and other delicious options you won’t find anywhere else.
The partnership with Now Cuisine is just one of many investments in technology that is fueling Freebirds’ dynamic growth. Freebirds recently announced a new partnership Qu unified omnichannel ordering platform to integrate a wide range of systems and give guests their Freebirds favorites faster wherever they want to order or pick up their meal. Qu’s cloud-based design will let Freebirds experiment with additional mobile and non-traditional outlets. Freebirds is planning to double its total number of locations over the next 5 years, if not faster. The main areas of expansion will be across Austin, Dallas, Houston and San Antonio, though the growth will see locations open across the state. The brand has already announced new restaurant openings in the pipeline in Kingwood, Spring, Katy and Dripping Springs. With its current growth rate, Freebirds will solidify its position as Texas’ second largest burrito chain.
For more information and to place an order, visit www.freebirds.com. Follow Freebirds on social media at @freebirdsworldburrito or #freebirdsworldburrito. For more information on Now Cuisine, visit www.nowcuisine.com.
ABOUT NOW CUISINE
Now Cuisine is a restaurant technology startup building a highly efficient, hyper-scalable AI-enabled Robotics-as-a-Service (RaaS) solution for off-premises dining. Its unique platform allows restaurants to reach new customers, grow sales, boost profitability, promote brand awareness, reduce hiring challenges, and slash risk. Meanwhile, consumers benefit from ultra-convenient, 24/7 access to hot, made-to-order restaurant-quality meals that are more affordable and quicker to access than delivery. Moreover, locations hosting Takeout Stations gain a high-end amenity and great employee perk.
The company’s compact, unattended Takeout Stations can go nearly anywhere there are people, piggybacking on existing real estate to freshly make customized meals in minutes. Built around proprietary, patent-pending technology demonstrated during a successful public Beta, Takeout Stations avoid any direct contact between food and machine. This ensures food safety, allows machines to be deployed anywhere there’s electricity and a bit of space, and facilitates machine servicing. Furthermore, ingredients are fully protected from the environment to ensure optimal quality, recipes are highly consistent, and food waste is minimized. As its network of Takeout Stations expands, Now Cuisine plans to establish a new paradigm in foodservice called Decentralized Dining™ in which delicious, healthful, affordable meals are always available, just steps away.
Now Cuisine is a Capital Factory portfolio company, and its CEO is a serial entrepreneur and veteran of the 3D printing industry. The company’s advisory board includes seasoned experts with backgrounds ranging from restaurants and robotic foodservice to business development and IP. Brands interested in serving their food in Takeout Stations—and locations wanting robotic foodservice at their facilities—are encouraged to reach out to the company at www.nowcuisine.com/contact. Now Cuisine is also growing its team: see www.nowcuisine.com/careers for details.
Created in Texas with headquarters in Austin, Freebirds Texas’ No. 1 Burrito™ has 55 locations throughout the state. Voted consumer’s choice for Most Craveable Brand 2 years in a row, every Freebirds restaurant has a certified Master Griller that ensures our meats are marinated and grilled to perfection. Freebirds’ customizable burritos, bowls and more satisfies meat lovers, vegans, vegetarians, gluten-free diets and everyone in between. Whether it’s our flavorful bowls or world-famous burritos, there’s something for everyone at Freebirds. For more information and to place an order, visit www.freebirds.com. Follow Freebirds on social media at @freebirdsworldburrito or #freebirdsworldburrito.